Sampling
The first in the industry to utilize custom-blended online survey sampling methods, Decipher offers our clients a more representative online sample.
To enhance targeting capabilities and increase survey sampling diversity, Decipher blends together a variety of traditional online research panels and broad-based community sites both domestically and internationally. Every sample partner is rigorously screened and pre-tested and adheres to a strict double opt-in recruiting process.
In addition to our extensive experience designing and managing Internet survey samples, Decipher also offers expertise in survey fielding, coding and data cleaning, as well as sample weighting and variance estimation.
With access to over 30 million respondents globally, Decipher offers comprehensive Internet sampling solutions in over 40 countries.
targeted sampling capabilities
- Parents
- Kids 6-12
- Teens
- Elderly
- Gaming Enthusiasts
- Moviegoers
- DVD Purchasing Habits
- B2B (Travelers, IT Professionals, Medical)
- Technophiles
- Ailment Sufferers
- Automotive Enthusiasts
- Ethnic Samples (with a focus on AA & Hispanic samples)
- International Samples (Consumer & B2B)
Decipher understands the inherent importance of sample quality and its effect on data quality. Priding itself on its ability to collect quality data, Decipher utilizes existing relationships with only the most reputable sample providers and passes on the savings to the client.
An active member of AMA, CASRO, ESOMAR and MRA, Decipher adheres to industry and government research guidelines and complies with all relevant local, regional, and national laws regarding privacy, data protection and conducting research with children.
Email Campaign Management
Decipher's unique Email Survey Campaign Management system allows for full control over client supplied email invitations and rapid deployment. Decipher manages opt-outs, filtered suppressions, auto-replies, bounce backs and reminder emails.