FRESNO, Calif. – May 11, 2010 – Decipher announces today that President Kristin Luck has been named a recipient of the 2010 Marketing Research Emerging Leader Award, honored by the American Marketing Association. A highly selective accolade, with four individuals chosen annually, the award honors those professionals who have made significant contributions to the field while demonstrating leadership and continued service.
“The AMA Marketing Research Council found Kristin Luck to be a clear and easy choice for the Marketing Research Emerging Leader Award,” says Matt Valle, chair for the 2010 Marketing Research Emerging Leader Award committee. “Kristin has been a true visionary in applying new technology to address marketing research challenges, and she has been very active in the industry push toward enhanced online research quality. In addition to her entrepreneurial successes, she has given back to the industry through frequent speaking engagements and by helping educate the next generation of insights professionals as an adjunct instructor at UCLA and SUNY Albany.”
Recipients of the award are nominated by way of individual peers, organizations, self-nominations or from within the American Marketing Association volunteer leadership. Individuals must be under 40 years of age at the time of their nomination.
“I’m honored to be amongst the 2010 recipients of this award, and thank the AMA, my industry peers and colleagues for their recognition,” says Luck.
Winners will be honored in person at the 2010 AMA Marketing Research Conference to be held September 26 – 29, 2010 in Atlanta, Ga.
About the American Marketing Association
The American Marketing Association is the largest marketing association in North America. It is a professional association for individuals involved in the practice, teaching and study of marketing worldwide. It is also the source that marketers turn to every day to deepen their marketing expertise, elevate their careers, and, ultimately, achieve better results. American Marketing Association members are connected to a network of experienced marketers nearly 40,000 strong. American Marketing Association offers highly acclaimed Training Series, professional conferences, and Hot Topic events focused on the immediate needs of marketers, as well as trends shaping the future. American Marketing Association’s website, MarketingPower.com, is the everyday connection to marketing data, articles, case studies, best practices and a robust job bank. Additionally, the American Marketing Association is the source for the field’s top magazines and journals, including Marketing News. Through local and collegiate chapters, American Marketing Association members are connected with the best people and the best practices.
For more information on the American Marketing Association please visit www.MarketingPower.com.
About Kristin Luck
Kristin Luck’s diverse background includes a strong technical knowledge of online research systems and new product development, combined with traditional research experience. Kristin was one of the original pioneers of the multi-media online research business nine years ago when she joined ACNielsen to assist in the development of proprietary capabilities for testing full screen video and other multi-media materials securely online.
Along with establishing operational infrastructures firmly rooted in traditional market research methodologies, Kristin has helped blaze a new paradigm for online research tools and data reporting and has infused traditional corporate planning and product development with a bold usage of new and developing technologies and research methods. The result has been the creation of world-class research and development teams that specialize in innovative research solutions combined with cutting-edge technologies.
Kristin has been an instructor at UCLA since 2001, where she has taught courses on global entertainment marketing and research. Kristin has over twelve years of management experience in both domestic and international custom market and social science research with companies such as Oregon Center for Applied Science, Lieberman Research Worldwide, ACNielsen and OTX.
About Decipher
Founded in 2000, Decipher is a market research services provider specializing in online survey programming, data collection, data processing/reporting, and custom technology development. Utilizing Web-based applications, Decipher integrates state of the art technology with traditional research techniques. In an industry that’s $8.2 billion and growing, Decipher’s online survey tools and data reporting suite provide users with the unique ability to automate post field production, and significantly increasing the accuracy and quality of research reporting for their businesses. You can visit Decipher on the web at: www.decipherinc.com.
For more information contact:
Jennifer Fields
Savor Communications
jennifer@savorcommunications.com
1.503.201.1732