Decipher in the news
We’ve been busy in Q1! Here’s the latest…
March 2, 2010
Decipher on “Gotta Know”
Using data from a survey conducted by Decipher, Yahoo! Web Life Editor Heather Cabot discusses the effects of technology on personal relationships on the TV show “Gotta Know”.
February 17, 2010
The Knot Unveils 2009 Real Weddings Survey
Decipher conducted the 4th annual Real Wedding Survey for The Knot, the largest survey of it’s kind in the bridal industry. The survey of over 21,000 US couples collected detailed information on spending, style preferences, and other key information.
February 11, 2010
Decipher Conducts Fourth Quarterly WIFI Survey for Devicescape & FON
Decipher surveyed a cross-section of more than 3,000 individuals for Devicescape’s fourth in an ongoing series of reports examining consumer usage of Wi-Fi.
February 1, 2010
Decipher Targets Growth with Healthy Employees and Clients in Tow for 2010
The marketing research firm enlists in the Pound for Pound Challenge to benefit Feeding America.
January 12, 2010
Social Media in Today’s Market Research Industry
There are few bigger buzzwords in research today than “social media.” Researchers are experimenting, and in some cases struggling, to ascertain the best ways to take advantage of Twitter, Facebook, LinkedIn and other platforms. Methodological innovations involving social media are occurring both by choice and by necessity.
Upcoming Events
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| Orlando, FL | March 21-24, 2010 | PMRG Annual Conference |
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Jamin Brazil will be in attendance. |
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| New York, NY | March 22-24, 2010 | Re:think 2010: The ARF 56th Annual Convention |
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Kristin Luck will be presenting “Tracking Guerillas: Data Collection Techniques for WOM and Viral Marketing” on Tuesday, March 23 at 11am in the Wilder Room. 2009 was a challenging year for both marketers and researchers. Many clients conceded to budget cuts and reprioritization and cost sensitivity grew. Given the growth of social and online media platforms, marketers continue to examine alternative marketing avenues for connecting with consumers. Respondent engagement has become an even larger priority (“putting humans at the center of the process”) and WOM and viral marketing methods offer unique opportunities for connecting with consumers in relevant environments and often at a reduced cost. This session will highlight how major marketers are utilizing WOM and viral marketing platforms as a significant part of their marketing spend as well as measurement techniques and research case studies. For complimentary admission to this presentation, please contact Kristin at kristin@decipherinc.com Kristin will also be moderating the ARF Key Issue Forum “Traditional to Non-Traditional Research: Marketer Case Studies” on Wednesday, March 24, from 1:45 to 3:45pm in the Ziegfield Room.
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| Boston, MA | April 28, 2010 | Northeast MRA Conference- The Impact of Social Media on the Marketing Research Industry |
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Kristin Luck will be presenting with Dana Stanley, President of The Operandi Group on the “Use of Social Media for Corporate Marketing.” To register, please contact the Northeast MRA chapter.
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| Chicago, IL | May 10-12, 2010 | IIR Lifestage Marketing Summit |
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Kristin Luck will be presenting. More details to follow in our Q2 update! Decipher is an official sponsor of The Lifestage Marketing Summit! We are happy to extend an exclusive invitation to join us at this event, now co-located with newly re-launched Youth & Family Marketing Event at Hotel Sax, Chicago. The Life Stage Marketing Summit is THE destination to better understand customer behavior and translate that behavior into winning strategies. The success of new products, services and incremental innovations depends on it! Customers are more involved and educated, competition fierce and expectations higher. This May, join industry thought leaders sharing how they achieve sustainable growth while exchanging ideas with you and high level professionals across industries on what’s next! Please enjoy over $500 in savings simply by mentioning Decipher code, SPON2246DECI.
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