FRESNO, Calif. - July 20, 2009 - Decipher today announced the latest innovation to its arsenal of market research tools. Its newest product, Video Analyzer, gives clients who utilize dial testing the ability to view survey results in an interactive reporting environment.
With this new, interactive reporting device, dial testing users have the option to customize reporting by a single question, or any combination of questions, that was asked during a specific survey. At the same time, they have the ability to run survey reporting parallel to the test media in an interactive overlay environment.
“We’ve built our business on developing the most forward-thinking, innovative market research products in the industry. One of our core objectives for 2009 is to further enhance our suite of reporting tools,” says Kristin Luck, President of Decipher. “Video Analyzer is the latest product in our line of service offerings that improves online data reporting and data analysis for our clients with a more visual representation of the data.”
Video demonstrations and further information on Decipher’s online market research tools are available on the company’s website at www.decipherinc.com.
About Decipher
Founded in 2000, Decipher is a marketing research services provider specializing in online survey programming, data collection, data processing/reporting, and custom technology development. Utilizing Web-based applications, Decipher integrates state-of-the-art technology with traditional research techniques. In an industry that’s $8.2 billion and growing, Decipher’s online survey tools and data reporting suite provide users with the unique ability to automate post field production, and significantly increase the accuracy and quality of research reporting for their businesses. You can visit Decipher on the web at: www.decipherinc.com
For more information contact:
Jennifer Fields
jennifer@savorcommunications.com
1.503.201.1732