FRESNO, Calif. - October 9, 2008 - Kristin Luck, president for Decipher, will speak at The Market Research Event, October 13 - 16 in Anaheim, Calif. Luck will educate audience members on the utilization and availability of more sophisticated research tools, such as: interactive surveys, mobile surveys, and social networking sites.
“With an increase in online, mobile, and social networking media options, standard survey tools prove to be less effective in engaging respondent participation,” says Luck. “It’s more important than ever that organizations looking to gather research understand how communication modes are changing and what positive impact they can deliver to the research industry.”
Luck will speak at 4:25 p.m. on October 15 in the Track 6 “Breakthrough Tools and Techniques” session. Decipher will also play host to the Track 6 series on both Wednesday, October 15, and Thursday, October 16.
“We chose to host the ‘Breakthrough Tools and Techniques’ session specifically because it’s a fundamental part of Decipher’s core values surrounding what we’re doing to move the industry forward, how we’re driving new research methods, and what we can do to ensure our clients are at the forefront of change,” says Luck.
In addition, Decipher continues to be a sponsor of the overall market research event as the company believes it’s consistently one of the best venues in the industry for promoting change and new thinking in market research. The Market Research Event is in its eleventh year of connecting today’s top researchers with one another and providing a forum for them to exchange practical advice, visionary ideas and inspirational stories of success.
About Decipher
Founded in 2000, Decipher is a marketing research services provider specializing in online survey programming, data collection, data processing/reporting, and custom technology development. Utilizing Web-based applications, Decipher integrates state-of-the-art technology with traditional research techniques. In an industry that’s $8.2 billion and growing, Decipher’s online survey tools and data reporting suite provide users with the unique ability to automate post field production, and significantly increase the accuracy and quality of research reporting for their businesses.
For more information contact:
Jennifer Fields
Frause
jfields@frause.com
1.503.201.1732