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Sep 25, 2006
Survey Change Management System Changes the Way Researchers Collaborate

Decipher launches an expansion of quality assurance tools and automated process checks

FRESNO, Calif. - September 25, 2006 - Decipher, Inc. announced the launch of the
Survey Change Management System, a hosted application for clients that want to
collaboratively make edits and provide feedback to their online surveys.

In addition to making text changes directly in the online survey, clients can add and view
programming instructions and access previous versions of the programmed survey.
Through the expansion of quality assurance tools and automated process checks, this new
technology ensures that making changes to a survey is a smooth and painless process.
Over time, Decipher will further enhance the Survey Change Management System to
serve the evolving needs of a variety of organizations; from small marketing research
firms to Fortune 100 companies.

“Users and implementers of marketing research face the common challenge of shortening the research timeline while increasing quality,” said Jayme Plunkett, president and general manager of Decipher. “The Survey Change Management System eliminates many of the expenses and hassles caused by miscommunication during the survey programming stage, which is a welcome relief for many research practitioners. Organizations can let Decipher be the experts in programming and hosting high quality surveys. Clients are then free to produce results faster through shortened time of delivery while increasing data quality.”

As a marketing research service company, Decipher’s Survey Change Management
System is available to all its customers worldwide; the English interface supports text
changes in all languages.

Decipher’s Change Management System174KB

About Decipher

Decipher, Inc. is a marketing research service provider specializing in online survey
programming, data collection, and report production efficiencies. Decipher’s reporting
suite provides users with the ability to automate post field report production. This
innovative solution is an industry first, resulting in tremendous time and labor cost
savings for market researchers while significantly increasing the accuracy and quality of
research reporting.

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