online analysis - survey performance, results and raw data at your fingertips
Text & Multimedia Surveys
Decipher's survey programming capabilities include a range of survey types- from basic text based surveys to more complex designs (conjoint, max/diff, etc). In addition, Decipher offers a broad range of multimedia testing, utilizing the highest level of security available on the internet today, including testing for TV spots, trailers, print ads, packaging/new product concepts and websites.
Interactive Surveys
Interactive surveys include the use of dynamic survey questions that include functionality such as drag and drop, dial testing, clickable ad testing, image ranking, image zoom and a myriad of other question types. Interactive survey questions provide a more dynamic respondent experience, which in turn, produces cleaner, higher quality data and yield higher completion rates.
- Drag and drop question
- Drag and drop scale question
- Drag and drop rank order question
- Drag and drop card sort
- Numeric scale question
- Image ranking
- Ranking slider
- Click and drag ranking slider
- Clickable ad testing (without limits)
- Clickable ad testing (with limits)
- Image grouping (drag and drop)
- Dial testing (with video)
- Ad magnifier
- Image zoom
- Unaided tile design
- Stacked Sort (drag and drop)
- Opinion Map (concentric circles)
- Opinion Map (cartesian plane)
- Best Choice (drag and drop)
Simulation Surveys
Simulation surveys allow for a more accurate representation of real world (offline) environments within an online survey. Respondents can flip through a virtual magazine, view a 3D simulation of a new product concept, purchase products on a virtual store shelf or engage in a full scale shopping experience via a virtual store.