custom panel development
Traditional Online Research Panels
Online panels allow you to enhance your marketing programs and customer relationships by developing a panel of customers who are willing to provide valuable feedback on a regular basis. Targeting known, willing participants, who are easily filtered by your selection criteria, typically decreases response times while increasing completion rates and, ultimately, your confidence in sampling data.
Decipher offers complete online panel solutions customized to your objectives, including panel design, survey recruitment and data processing management, custom technology development, as well as panel driven surveys.
Custom Online Community Development
Online communities differ from traditional research panels.
Online communities offer the following:
- A destination site for respondents with interests above and beyond simple survey participation
- Increased survey participation rates
- Decreased attrition
- Opportunities for viral recruitment of new members (which saves $$ on recruiting new members due to attrition)
- Opportunities for monetization (site advertising, etc)
Decipher provides online community solutions customized to each client, including community design and development, survey recruitment, maintenance and email to survey management.